2011
Jan.Launched new product 'Boneless Green Onion Chicken'
Jan.Chicken charity drive at Yeongnak Borinwon
Mar.Reentered exclusive BHC model contract with '2AM'
Mar.Selected as 1st in the 2011 Korea Brand Value Award, Chicken Franchise Division
for 5th consecutive year (Organized by Brand Stock)
Apr.Entered 100 largest Korean brands list (1st quarter, 98th)
Apr.Launched new product 'Spicy Roasted Chicken Wing'
Apr.Broadcasted BHC CF '2AM Delicious Dream (All Products) Episode 1'
May.Broadcasted BHC CF '2AM Dream towards the Best (Ussalsun Episode 2)'
Jul.Launched new product 'Ussalwing'
Sep.Organized "2AM charity drive" in commemoration of Social Welfare Day
Nov.Launched new product 'Boneless Ddeok Gangjeong'
Dec.Chicken charity drive in Seondeogwon
Dec.Selected as Maeil Economy 100 Largest Franchise Brand
Dec.Broke highest sales record